Full Press Release Nov 18, 2020
Braniff Airways Signs Historic Licensing Agreement For New Braniff Themed Hotel In Dallas, Texas
Braniff Airways, Incorporated, d/b/a Braniff International, the former international airline based in Dallas and now a leading global historic airline branding and marketing, retail and historic airliner tour firm, signed a historic licensing agreement May 21, 2020, for the licensing of a new Braniff International hotel project at the former Braniff International Hostess College located at 2801 Wycliff Avenue in the Oaklawn district of Dallas, according to Braniff International, Chairman Richard Ben Cass.
Read the Dallas Morning News Article about the new Braniff Hotel licensing agreement by clicking the link below:
The agreement was signed with Dallas historical property developer MM Property Holdings, Inc. (Centurion American), the new owner of the Hostess College property, which was purchased from Greenway Properties of Dallas. MM Property Holdings was the developer of the famed and historic 169-room Statler Hilton Hotel in Dallas, which was fully restored to its former glory in 2018.
This agreement is the second licensing agreement Braniff has signed in as many years for a historic Braniff building in the Dallas area. In early 2019, Braniff signed an historic agreement with the Dallas Cowboys, TACAir, Lincoln Property Company and Randall Reed Enterprises authorizing their use of the Braniff name at the newly restored former 1958 Braniff International Operations and Maintenance Base located at 7701 Lemmon Avenue at Dallas Love Field.
The Hostess College Hotel will feature 75 luxury rooms amidst the elegant and stylish themes of Braniff International including both historic as well as Braniff’s recently created designs and styles. Braniff’s copyrighted and trademarked designs include those created exclusively for Braniff by Alexander Girard, Emilio Pucci, Halston, Harper and George and Alexander Calder. The hotel will be the only Braniff hotel in existence in the United States with the TWA Hotel in New York as the only other airline-themed hotelier. Additional Braniff hotels are planned for other former Braniff destinations.
A Braniff Boutique store will be housed in the new hotel offering luxurious Braniff branded goods ranging from Braniff model airplanes to Braniff branded drink coasters and t-shirts as examples. Braniff Boutique is a wholly owned subsidiary of Braniff Airways, Inc., that sells Braniff branded goods and products online and at three retail locations in Texas, including Houston, Dallas, and Johnson City. The Boutique sells worldwide to 123 countries and is the 8th most searched Boutique on the Shopify network of stores.
Braniff will maintain creative control over the use of its intellectual property throughout the two- year restoration project. The company will also provide consultation and assistance with the interior and exterior restoration of the property. Proposed hotel amenities include a restaurant, bar and large swimming pool with outdoor bar and beverage service.
A timeline of two to three years can be expected before the hotel will open for guests. Once completed, the facility will be listed on the National Register of Historic Places with the US National Park Service.